Health & Hygiene
Health for today.
Care for every stage of life.
Mafatlal’s Health & Hygiene business brings together complementary brands focused on everyday health, wellness, personal care and hygiene.
Through Mafatlal Medfits, CooCoo and MediMaf, we serve healthcare professionals, consumers, businesses and institutions with products designed around comfort, accessibility, protection and everyday well-being.
Two pillars.
One commitment to care.
Our Health & Hygiene portfolio is built around two complementary areas. Together, these businesses extend Mafatlal’s legacy into categories centred around health, comfort, care and well-being.
Mafatlal Medfits
Health is led by Mafatlal Medfits, a multi-channel business serving individual healthcare professionals, businesses, institutions and organisations through D2C, B2B and e-commerce.
CooCoo & MediMaf
Hygiene is represented by CooCoo and MediMaf, consumer-focused brands addressing everyday hygiene needs across different stages of life.
Designed for health.
Built around everyday care.
Mafatlal Medfits is Mafatlal’s health-focused business, bringing the trust associated with the Mafatlal name into the health and wellness space.
The business focuses on products designed to support everyday health, protection, comfort and well-being, serving both individual customers and organisational requirements.
Medfits operates through a multi-channel model spanning D2C, B2B and e-commerce, allowing the business to work directly with healthcare professionals as well as businesses, corporates, healthcare organisations and institutions.
Nature of Business
Health & Wellness
Products developed around everyday health, protection and well-being.
D2C & B2B
A multi-channel business model serving individual and organisational requirements.
Direct Online Presence
Customers can discover and purchase Medfits products directly through its dedicated website.
E-commerce
Products are also available through selected leading online marketplaces.
Institutional Solutions
Solutions for healthcare organisations, corporates, businesses and institutions.
One health business.
Multiple ways to engage.
Health solutions for businesses and institutions.
In the B2B segment, Mafatlal Medfits works with businesses, corporates, healthcare organisations and institutions to address health and wellness requirements at scale.
The business can support institutional partnerships, bulk product requirements, employee health initiatives and customised healthcare solutions depending on organisational needs.
The B2B approach is relationship-driven, creating opportunities for larger-volume requirements, recurring partnerships and long-term institutional engagement.
Designed for healthcare professionals.
Through its D2C business, Medfits builds a direct relationship with individual healthcare professionals.
The channel allows customers to discover and purchase products directly while enabling Medfits to better understand customer preferences, requirements and purchasing behaviour.
Direct engagement through digital marketing, social media, customer support and repeat purchases also helps the brand build stronger consumer relationships over time.
Health products, wherever customers shop.
E-commerce forms an important part of Medfits’ consumer-facing business, providing customers with convenient access to its healthcare apparel and products.
Online platforms help the brand reach customers across geographies, expand product discovery and scale its consumer business without relying solely on physical retail infrastructure.
Mafatlal Medfits is currently available through:
Care across
every stage of life.
Our Hygiene portfolio addresses everyday personal-care needs across different life stages through two consumer-focused brands - CooCoo for baby care and MediMaf for adult care.
Both brands are built around comfort, dignity, care and everyday convenience, with e-commerce playing an important role in making their products accessible to consumers.
Baby care,
with a mother’s understanding.
CooCoo is our baby care brand, focused on everyday diapering and hygiene needs for little ones.
Designed around the comfort, care and protection babies need, CooCoo aims to make everyday parenting a little easier while supporting parents through one of the most important stages of family life.
The brand is primarily consumer-focused, with e-commerce enabling customers to conveniently discover and purchase CooCoo products across India.
Brand Ambassador
Soha Ali Khan
A mother’s perspective on everyday care.Soha Ali Khan represents CooCoo with a natural and relatable connection to motherhood.
As a mother herself, she understands the everyday joys, challenges and responsibilities that come with caring for a child. Her association with CooCoo reflects the brand’s focus on understanding parents and providing care, comfort and protection for little ones.
CooCoo e-commerce
Everyday baby care, made easier to access.
E-commerce is an important part of CooCoo’s consumer business, giving parents a convenient way to discover and purchase its products online.
Digital platforms help the brand reach consumers across geographies while supporting product discovery, convenience and repeat purchases.
Life doesn’t stop
with age.
MediMaf is our adult care brand, focused on adult diapers and everyday personal hygiene needs.
The brand is built around comfort, dignity and independence, with the belief that growing older should never mean giving up on an active and fulfilling life.
MediMaf aims to support adults in continuing to participate confidently in everyday activities and the moments that matter to them.
Brand Ambassador
Darshan Jariwala
Because age shouldn’t define how fully you live.Darshan Jariwala brings warmth, familiarity and a positive outlook to MediMaf.
With his strong connection across generations, he represents the brand’s belief that age should never be a reason to stop living life to the fullest. Through this association, MediMaf encourages older adults to remain active, independent and engaged in everyday life.
MediMaf e-commerce
Personal care, within easier reach.
E-commerce is central to MediMaf’s consumer business, enabling customers and caregivers to conveniently discover and purchase adult-care products online.
The channel allows the brand to reach consumers across geographies while providing greater accessibility, convenience and product availability.
Different needs.
A shared philosophy of care.
A multi-channel health-focused business serving individual healthcare professionals, businesses, healthcare organisations and institutions through B2B, D2C and e-commerce.
A consumer baby-care brand focused on everyday diapering, comfort, care and protection.
A consumer adult-care brand focused on dignity, comfort, independence and everyday personal hygiene.
Different channels.
Clear brand roles.
| Mafatlal Medfits | CooCoo | MediMaf | |
|---|---|---|---|
| Business Model | B2B + D2C + E-commerce | Consumer-focused, primarily e-commerce | Consumer-focused, primarily e-commerce |
| Primary Audience | Healthcare professionals, businesses, healthcare organisations and institutions | Parents and caregivers of babies and young children | Adults, seniors, families and caregivers |
| Focus | Health, wellness, protection and healthcare products | Baby diapering and everyday hygiene | Adult diapers and everyday personal hygiene |
| E-commerce Presence | Amazon & Myntra | Amazon, Flipkart, Blinkit, JioMart & Meesho | Amazon, Flipkart, Blinkit, JioMart & Meesho |
Care that evolves
with everyday needs.
Trusted Heritage
Bringing the Mafatlal name into emerging health and hygiene categories.
Multi-stage Care
Brands addressing health, baby care and adult personal hygiene.
Multi-channel Presence
A combination of B2B, D2C and leading e-commerce platforms.
Consumer Accessibility
Products made easier to discover and purchase through digital channels.
Institutional Capability
Medfits serves organisational and healthcare requirements alongside its consumer business.
Focused Brands
Distinct businesses developed around clearly defined health and hygiene needs.
From professional health
to everyday personal care.
Mafatlal Health & Hygiene brings together businesses designed around different needs but united by a common purpose - making health, comfort, care and protection more accessible in everyday life.
From Mafatlal Medfits’ multi-channel health business to CooCoo’s focus on baby care and MediMaf’s approach to dignified adult care, our portfolio continues to evolve around the changing needs of consumers, professionals and organisations.